The Complete Private Label Guide​

No hidden fees, no paid courses, no “expert” webinars!

Private Label Guide to Amazon FBA Business and Shopify Stores

If you’re trying to launch an ecommerce business you’ve no doubt come across the private label model. It’s also very likely that you found dozens of Websites and Gurus claiming that they can help, while just trying to sell you their private label training courses or webinars.

This website is meant to give you FREE guidance on how to build a successful ecommerce business with details, examples, tips & tricks and actionable steps.

Just quality content for people serious about starting their own journey in becoming an online entrepreneur!

What is Private Label?

The private label definition is buying a non branded, generic product, wholesale from a manufacturer and selling it under a company’s own brand.

While the definition sounds easy, the actual process of building private label brands is long and complicated.

This guide will show you all the necessary steps needed to build a successful ecommerce business by using the private label model.

You’ll learn how to build a brand, find the best ecommerce products for a small business and search for the right private label manufacturers for your brand.

The best way to succeed in the beginning is to start an Amazon FBA private label business. We’ll cover all aspects of how to build and optimize your Amazon landing page, drive external traffic to it through paid advertising and increase your Amazon sales rank.

Once you become an established brand, you can begin building a Shopify store. You’ll learn the basics of how to buy a domain, build a Shopify landing page and link your Amazon product page to your Shopify website.

In between building your Amazon page and Shopify store you will have to create a social media presence and keep track of all your private label business metrics. You’ll learn the best ways of using social media to increase sales, build a community around your brand and keep everything tracked so you can adjust and improve results based on facts and figures.

Starting an online business is not as easy as it was a few years ago, when dropshipping could bring you big profits without much work. The market and consumers have adapted, and competition has increased, with more and more people trying to launch ecommerce businesses.

Regardless, you can still find success by providing real value to your customers, using careful planning and budgeting, and most importantly working hard and investing passion and dedication into your private label brand!

Start Learning Now:

Private Label Journey

Just quality content for people serious about starting their own journey in becoming an online entrepreneur!

How to Start a Private Label Business [11 Actionable Steps]

  • Start a company in your country
  • Choose the region and Amazon marketplace to sell in
  • Create an Amazon Seller Account
  • Get familiar with Amazon Seller Central
  • Choose the best payment platforms to receive your earnings
  • Create Social Media accounts to promote your brand
  • Learn the advantages and importance of having a brand
  • Create your private label brand image
  • The importance of Amazon brand registry
  • Understand how to choose products for ecommerce
  • The ultimate private label product checklist
  • Tools for Amazon product research
  • Offer a better product than your competition
  • Find complementary products for your private label brand
  • How product demand and precise numbers drive decision making
  • Learn about Amazon gated categories
  • Identify and avoid patented products
  • Use AliBaba to find private label manufacturers
  • Negotiate with private label product suppliers and get the best prices
  • Order product samples
  • Make your first product order
  • Design your custom product packaging
  • Create Amazon listing
  • Perform product quality check before shipping your goods
  • Create your Amazon Shipment
  • Send products to an Amazon Fulfilment Center
  • Amazon product page optimization
  • The best pictures for your Amazon product page
  • Choose relevant amazon product keywords
  • Write a headline and bullet points that convert searches into customers
  • Create a compelling Amazon product page description
  • Complete and optimize your product page backend in Amazon Seller Central
  • Learn about Amazon search index and check your keyword index
  • Product launch checklist
  • Amazon promotion options for your private label product
  • Use Facebook page promotion in your Amazon product launch
  • Leverage Social Media platforms for your new product launch

6. Use paid advertising for private label sales growth

  • Get your first Amazon product reviews
  • Use Amazon PPC to increase product sales
  • Leverage Amazon AMS to reach out to target audiences
  • Create an efficient advertising campaign
  • Use multiple types of ads: Product Display Ads, Carousel Ads, Collection Ads
  • Learn the importance of Amazon Seller Rating and Amazon Seller Feedback

7. Build your own website to sell Amazon products on Shopify

  • Registering a domain name for Shopify
  • Install and configure Shopify themes
  • Create your Shopify landing page
  • Set up the Amazon FBA Shopify integration
  • Best Shopify apps for your ecommerce business

8. Optimize your ecommerce marketing strategy

  • Understand the importance of search engine optimization (SEO)
  • SEO vs. Paid advertising
  • Find relevant ecommerce seo keywords with efficient keyword research
  • Customer conversion rate optimization through reports
  • Build email lists and use email marketing in the Amazon FBA launch and Shopify store promotions
  • Use promotions and segmented audiences to build your private label brand

9. Take advantage of Amazon FBA tips and tricks

  • Deal with negative reviews and Amazon hijackers
  • Learn to contact Amazon Seller Support
  • Manage product inventory efficiently and offer good customer support

10. Leverage social media brand building

  • Best platforms for private label brand growth
  • Use a social media marketing strategy to enhance your private label brand
  • Build a community for your ecommerce business and create brand engagement

11. Keep track of your ecommerce business metrics

  • Use Amazon reports to track your Amazon FBA product
  • Install Google Analytics and build custom reports for the Shopify store
  • Review advertising reports and optimize the ad budget for your private label product